Trademark Law

What is a Trademark Lawyer?

If you are a business owner looking to protect your brand, a trademark lawyer can help you. Trademark law is a specialized area of law that deals with the legal protection of a brand’s name, logo, and other identifying marks.

Trademark Lawyer vs. Intellectual Property Lawyer

The term “corporate lawyer” is often used interchangeably with “business lawyer.” In the same way, the term “trademark lawyer” is often used interchangeably with “intellectual property lawyer.” Be aware that litigators who spend their time writing, arguing, and defending lawsuits may call themselves “business litigators” or “corporate litigators,” but most refer to themselves as “consumer litigators” or “commercial litigators.” Therefore, if you’re searching for a trademark lawyer, make sure to include that specific term in your search.

Business Litigation Attorneys vs. Transactional Attorneys

If you are looking for a lawyer to file or defend a lawsuit, you need a litigator. However, if you are looking for someone to handle transactional law related to trademarks, you need a transactional attorney. Business transactional lawyers specialize in forming companies, creating contracts, moving assets around, helping clients buy or sell businesses, and other similar tasks.

Understanding Lawyer Specialties

If you are dealing with complex trademark issues, such as a trademark dispute or filing a trademark application, you need a trademark lawyer. However, if you are launching a new product or service and need legal guidance on how to protect your brand, you need a business transactional lawyer. They can help you navigate how to put the whole thing together and figure out what to do.

Deciding to Engage a Trademark Lawyer

Every business needs a trademark lawyer to protect their brand. You don’t need to hire one in-house, but you do need to find a qualified and experienced attorney to represent you. Look for a lawyer who specializes in trademark law and has experience in handling similar cases. Make sure you ask questions about their experience, fees, and approach before you engage their services.

Understanding Trademark Law: What a Trademark Lawyer Does

As trademark lawyers, we spend a considerable amount of time advising clients on their day-to-day business operations as well as drafting and negotiating legal contracts that protect their brand. Unlike generalist lawyers, trademark lawyers specialize in trademarks, which are unique symbols, logos, or designs that identify and distinguish one company’s products or services from another’s.

The Role of a Trademark Lawyer

Trademark lawyers work at law firms, have their own firms, or work in-house as part of a company’s private legal team. They provide a range of services, including trademark searches, trademark applications, trademark infringement monitoring and enforcement, brand strategy development, and transactional work.

A trademark lawyer ensures compliance with legislation, regulation, statutes, and policies related to intellectual property law. They also advise clients on how to comply with rules and laws related to trademarks, such as the registration process, monitoring and enforcing their trademarks, and handling disputes with infringers.

Clients of a Trademark Lawyer

Clients come to us when they need advice or have a problem. Here are a few scenarios from clients we deal with frequently:

“I want to trademark my brand name or logo.”

One of the most important roles of a trademark lawyer is to help clients register their trademarks. Before applying for registration, a trademark lawyer conducts a trademark search to ensure that the mark is available for use and registration. Once a mark is registered, the owner has the exclusive right to use it and can sue for infringement if others use the same or a similar mark in a way that creates confusion in the marketplace.

“I received a cease and desist letter from another company claiming I am infringing on their trademark.”

Trademark infringement occurs when someone uses a trademark that is identical or similar to another’s registered mark in a way that creates confusion in the marketplace. In such cases, a trademark lawyer can help the client respond to the cease and desist letter and, if necessary, defend against an infringement lawsuit. A trademark lawyer may also work to resolve the dispute through negotiation or mediation.

“I want to license my trademark to another company.”

Trademark licensing involves allowing another company to use a trademark in exchange for a fee or other compensation. A trademark lawyer can help draft a licensing agreement that protects the owner’s trademark rights and ensures that the licensee adheres to the terms of the agreement.

Creating Trademark Agreements

An experienced trademark lawyer has probably drafted hundreds, if not thousands, of trademark agreements, including trademark assignment agreements, co-existence agreements, consent agreements, and settlement agreements. These agreements can be complex, and it’s important to work with a lawyer who understands the nuances of trademark law to ensure that the agreement protects the client’s interests.


Trademark lawyers specialize in trademarks, which are crucial to protecting a company’s brand identity. Whether you’re a small business owner or a large corporation, it’s essential to work with a qualified trademark lawyer who can help you protect your intellectual property rights and avoid costly legal disputes. So if you need assistance with a trademark matter, don’t hesitate to contact us.

Markets We Serve

Trademarks are federally regulated, allowing us to represent clients all throughout the country. For example, we have trademark clients in:

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